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Advertising Seen Key in Soothing Nervous Investors | CFO Lounge

Advertising Seen Key in Soothing Nervous Investors

Wed, Oct 8, 2008

Down to Business

Interesting New York Times article here about how advertising is playing a key role in calming the nerves of investors.

“In advertising, many financial institutions are racing to reassure consumers with soothing messages — that focus on important “S” words: strength, safety, stability, security.” - New York Times

WAMU’s website advertises “WAMU and Chase. Safe and Secure”. Caveat Emptor!

This post was written by:

Chad Cohen - who has written 51 posts on CFO Lounge.

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