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Best Practices For Internet Advertising | CFO Lounge

Best Practices For Internet Advertising

Wed, Oct 8, 2008

Best Practices and Tips

Here is a pdf document of revenue cycle best practices as put out by IAB (Internet Advertising Bureau). Covers a lot of ground including:

RFP Stage

Proposal Stage

Insertion Order Stage

Delivery and Optimization Stage

Collection Stage

The pdf isn’t perfect but is a good primer to the types of issues both ad operations and finance deal with when managing the revenue cycle.

This post was written by:

Chad Cohen - who has written 51 posts on CFO Lounge.

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